Your business and your market

Check the saved business profile and market context used to frame the report.

Business and market slides overview

These slides summarize the platform’s saved profile and usable market research. They do not measure what outside assistants believe about the brand. Export reads the saved material; it does not research a missing profile or market map during PDF generation.

The profile appears when it has content. The market slide requires a usable complete or partial map with a category description; the criteria slide also needs selection criteria.

Review the business profile

How AI understands your business shows brand identity and available category, aliases, website and registry facts, followed by a subset of the profile: identity, business role, offers, buyers, self-description and proof.

Check whether it describes the current business and whether important offers, audiences or evidence are missing. The heading is not proof that ChatGPT or another outside assistant has received this text. It records context held in Supasaito.

Long text is shortened with a visible ellipsis and a note pointing to the full profile. Open Brand to read and correct the complete document. The report heading language can differ from the stored prose’s content language.

Review the market description and buyer language

The market where buyers look for you summarizes the category, its maturity, buyer terminology and available buying-process or decision-role information. Search volumes appear only for terms with available demand data; a missing volume is not a measured zero.

Read this as saved research to review, rather than a transcript of customer interviews or an AI-answer ranking. Confirm that the described geography, category and terminology fit the buyers you intend to reach. See Market for the full map and its limitations.

Read selection criteria as comparison axes

Selection criteria in this market shows each criterion alongside descriptions of its weak and strong endpoints. Those descriptions define the comparison axis; they do not place your brand or a competitor at either endpoint.

The slide can also list parts of the market environment. These are contextual channels or participants, not automatically approved publication destinations. Longer lists are shortened with a remaining-count note; use the app for the complete research.

Correct the context in the app

Update the relevant profile or market material, then review whether your Prompts and categories still ask the questions you want measured. Context recommendations can help identify outstanding information to review.

A saved PDF stays unchanged. Context edits alone may not generate a new artifact for unchanged scan data; use the current app documents when checking your corrections.