Understanding your results
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AI answers and competitors
- Overview Read the audit summary, check what it is based on, and open the relevant detail pages.
- Prompts & answers Open a prompt to read the AI answers, compare samples and inspect the mentions and cited pages behind its res…
- Sentiment See how AI describes your brand when it mentions it, then open the answers behind the tone.
- Sources See which domains and pages AI cited in its latest answers, and organise their source categories.
- Competitors Track competitor brands, see which content AI answers cite for them and for you, and analyse a competitor's w…
- Competitor website analysis Analyse a tracked competitor’s primary website, check coverage and quotas, and review its profile and pages.
- Market Set your buyer market and read the research used to understand its demand and competitors.
- AI trends Compare your brand's visibility, sentiment and position over successive AI scans.
- Source trends Compare cited domains and citation shares across AI scans, and check external URLs against the latest answers.
Your website
- Site audit Use Site audit to check your primary domain, find audited pages and choose what to recheck.
- Page audit Open Page audit to inspect one page's checks, scores, links and technical recommendations.
- Page content analysis Read what a page is for, how it is written and which AI citations it receives before deciding what to change.
- Traffic & results Follow your own pages from AI citations to Google search visibility, visits and key events.
- SSPS Use SSPS to inspect the technical readiness checks behind an audited page.
- SSPS+ Use SSPS+ to read the deep audit's findings about a rendered page.
- PERF Use PERF to inspect the deep audit's lab performance measurement for a page.
PDF reports
- Your PDF report Create a PDF record of your brand's results and use the section guides to read it.
- The opening slides Identify the explanatory slides before reading your brand's measured results.
- The site audit slides Read the site's audit summary, then open the app for complete checks and page details.
- Your business and your market Check the saved business profile and market context used to frame the report.
- How you appear in AI answers Review the questions measured, their visibility and the tone of mentions before interpreting the summary.
- Sources, trackers and competitors Check citations, connected analytics and competitor comparisons using the scope of each section.
- The plan at the end Use the closing slides to choose work, then manage it in the current app.