Content

Use Content recommendations to choose publishing work grounded in the answers and sources measured for your brand.

Content queue overview

Content proposes what to publish, where and how. Cards start as detected opportunities; the detailed writing brief is generated when you request it.

A theme can combine several reasons and external publication opportunities. Read the evidence and its date before choosing the work. A recommendation can remain open with a notice that its gap was not confirmed by the latest scan.

What lands here

Cards can address missing or unstable presence, competitors appearing where you do not, weak position or sentiment, and citation or publication opportunities. Related reasons can share a theme card and a publications checklist instead of appearing as separate work.

Open a card to see why the theme or destination was selected. A source-domain opportunity attached to a theme moves into that theme’s plan; its old standalone card disappearing does not mean the publication was completed.

How these are prioritized

Cards show High, Medium or Low priority. Existing in-progress work leads the queue; the remaining cards follow priority and available ranking evidence. Impact and effort are not separate rendered labels.

Check the update notice and any older-evidence notice. Ordinary Content gaps are not automatically completed when they disappear from one scan. The active queue and its empty state describe detected work within the tracked measurement scope.

How to work through them

Open a card, read its reasons and inspect Content actions. Generate a brief for each action you decide to pursue. See Content briefs for quota, clarifications and writing instructions.

Write and publish on the destination website or channel, then record the URL on its action. Skip actions you will not pursue; skipped actions leave the progress count and can be restored. Complete the recommendation through the queue when you finish the work you chose.

Use Tasks to assign and review a piece of work, or Campaigns to coordinate multiple placements and results. Later measurements in Source trends and Traffic & results let you check available citation and Google evidence.

What it does not mean

A card isn’t proof that a competitor is better. It records what the AI models said when asked your prompts — which reflects what’s published and cited about each of you, not the quality of either product.

An empty queue doesn’t mean you’re winning. It means the latest scan found no gaps in the themes you’re measuring. Change the prompts you track and the picture can change with them.

A brief isn’t an article. It’s the instruction — what to write, in which format, for which audience, where to publish. Someone still has to write the thing.

Publishing doesn’t guarantee a citation. Recording the URL is what lets you find out: the page enters your tracked sources, and later scans show whether assistants started using it. That’s the loop, and it takes time to close.

A scan doesn’t certify that the work is complete. A Content recommendation normally stays open until you choose Done or Skip, even if the next scan does not confirm the gap. Some publication opportunities can be integrated into a theme card: the work then continues in that card’s checklist, and the disappearance of the previous card does not mean a publication was completed.

For the decision between new content, updates and external publication, see Content actions.