Adding a brand
Add a brand to keep its prompts, competitors, site audits and results separate.
Brands overview
A company contains brands. Each brand has its own website context and measurement results. Company information, billing and team access are shared within the company.
The switcher at the top of the navigation lists the current company’s brands and available slots. Its company header opens the full-screen Companies page for choosing another company or brand.
How to add a brand
- Open the switcher at the top of the navigation.
- Select Add brand. You need the Owner or Admin role and an available brand slot.
- Enter the new public website in Brand domain.
- Click Continue to analyse the site and start the audit.
Free, Starter and Business include one brand. When your company’s brand limit is reached, the action opens a sales-contact dialog to discuss additional brands. Existing brands above a revised cap remain available. A read-only company also needs its access restored before it can add a brand.
The normal audit flow opens the results when ready — see Your free audit.
How to add a brand without the full audit
When adding a brand, Skip the free audit and set everything up manually offers a manual-setup route. A valid public domain is still required and the initial site analysis still runs. The full audit is skipped, so do not expect a completed crawl, market map or AI scan from this choice.
After creation, fill in the Brand information and configure the Market, prompts and AI models you need.
How to switch brands or companies
Open the switcher and select another brand in the current company. Brand-specific analytics, recommendations and settings follow that selection. Company-wide information remains shared.
To choose another company, click its header in the switcher. The Companies page lists the companies you belong to, with agency-managed companies grouped together where applicable. Open a company or select one of its brands directly. Its team and billing are separate. Use Back to leave the page without switching.
How to create another company
Open Companies from the company header in the switcher and select New company. If your account is eligible, the company-creation flow opens. Otherwise, the same action opens a sales-contact dialog.
Company-creation eligibility is an account allowance, separate from the current company’s brand limit. Creating a company is appropriate when you need separate company information, team access and billing. See Team members and Billing.