Supasaito vs Otterly AI
Otterly offers daily tracking from $29/month, answer analysis and recommendations, with crawler, API and model access depending on the tier. Supasaito combines weekly measurements with business context, page audits and campaigns for people and connected agents.
Supasaito
- Business / funnel context
- Measure
- Prioritise
- Campaigns / reviewed tasks
- Publish / record URLs
- Measure again
and round again
Four supported AI models · weekly on paid plans · execution by people / connected agents
Otterly AI
- Measure daily
- Review recommendations
- Execute work
- Follow reports
and round again
Daily tracking from $29 · model add-ons cost extra
Feature by feature
Compare the documented differences, then read the scope and plan limits in each product’s card. For incomplete evidence, each product has its own availability indicator.
What this means
Availability is shown separately for each product when equivalent scope cannot be established. A full bar means the stated capability is available; a striped bar means limited or different scope. An empty dashed bar means documentation is insufficient. These indicators are not quality scores.
Business context
Business, market and funnel information used to guide the work.
Business context
What this means
Company, audience, market and sales-path information used to guide work.
Equivalent scope is not established; the cards distinguish documented capabilities from questions to verify.
Supasaito
Available
Otterly AI
Not documented in consulted sources
Supasaito
- Editable business, market, visual-style and funnel documents provide shared context for campaign briefs and reviews.
- Revision history preserves the context used for submitted work; funnels describe sales paths, not lead or conversion tracking.
Otterly AI
- The reviewed Otterly AI sources do not establish equivalent scope for this criterion.
- This is an evidence gap, not a claim that the capability is absent; confirm the workflow and plan terms.
Measuring AI presence
Which AI systems are observed, how often, by what method and with what history.
AI models
What this means
The AI assistants and search surfaces included in the measured set.
Otterly includes four surfaces and sells three more as add-ons; Supasaito’s supported set is four.
Supasaito
- ChatGPT, Claude, Gemini and Google AI Overviews.
- Free measures two fixed AI models once; Starter chooses three and Business uses all four.
Otterly AI
- Four included surfaces are ChatGPT, AI Overviews, Perplexity and Copilot.
- Gemini, AI Mode and Claude are paid add-ons; prompt consumption depends on coverage.
How often it measures
What this means
How often a new measurement is collected.
Otterly AI offers daily tracking; Supasaito’s paid scans are weekly. Free access has different limits.
Supasaito
- Paid plans measure weekly.
- Free is an initial snapshot.
- History begins with your own measurements; a changed question set is marked.
Otterly AI
- Direct paid plans track prompts daily.
- The version distributed through the Semrush app store has a different weekly schedule.
How each measurement is taken
What this means
How prompts, answers and repeated samples are collected and interpreted.
Collection methods differ. A disclosed sample count alone does not establish which measurement is more accurate.
Supasaito
Available
Otterly AI
Not documented in consulted sources
Supasaito
- ChatGPT, Claude and Gemini are collected through direct APIs; Google AI Overviews uses a browser collection path.
- Self-serve scans aggregate three samples per question and AI model; Enterprise sampling is configurable.
- Repeated sampling does not establish statistical certainty, and API answers are not identical to consumer interface sessions.
Otterly AI
- Documents country-specific collection and metric definitions.
- A public repetition count was not established; that does not show inferior accuracy.
What you learn from each answer
What this means
What you can inspect about mentions, competitors, sentiment and citations.
Both report position, sentiment and citations; Otterly also combines signals in its Brand Visibility Index.
Supasaito
- Visibility is the share of sampled answers mentioning the brand.
- Position, brand-specific sentiment with reasoning, competitors, citations and full answers are separate outputs.
Otterly AI
- Reports coverage, share of voice, position, sentiment, citations and stored answers, with a composite Brand Visibility Index.
- The composite index is not the same metric as Supasaito’s mention rate.
Ads inside AI answers
The competitor detects advertising placements that Supasaito does not monitor.
Supasaito
- Does not detect advertising placements inside AI answers.
- Measurement focuses on brand mentions and cited sources.
Otterly AI
- Tracks advertisements and shopping cards in supported AI answer surfaces.
- Supasaito does not detect these placements.
Historical depth
What this means
How far back results go, including data from before signup.
Equivalent scope is not established; the cards distinguish documented capabilities from questions to verify.
Supasaito
Limited or different scope
Otterly AI
Not documented in consulted sources
Supasaito
- Visibility history starts at the first scan; there is no historical backfill.
- Paid scans build a series over time. Changes to the measured question set are marked.
Otterly AI
- An accumulated tracking series and access to data from before signup are different offers.
- Comparable retention and pre-signup history were not established; confirm the selected plan’s historical window.
Site diagnosis and crawler signals
Checks of your pages and records of AI crawlers visiting your site.
Auditing your site
What this means
Checks of your own pages for accessibility, content and technical issues.
Supasaito crawls within page caps; Otterly audits individual URLs and offers metered API bulk auditing.
Supasaito
- Site audits score HTML readiness with SSPS and analyse page content automatically. Rendering adds SSPS+; performance is the separate PERF score.
- Own-site crawl caps are 300 pages on Free, 1,000 on Starter and 10,000 on Business. Competitor analyses have separate quotas and page caps.
Otterly AI
- GEO audits assess individual URLs.
- Bulk auditing is available through the API and monthly URL allowances depend on the tier.
Crawler signals from your site
What this means
Observed visits by AI bots in server or CDN logs.
Otterly AI reads AI crawler logs; Supasaito checks accessibility but does not ingest those logs.
Supasaito
- No native ingestion of AI crawler server logs.
- Site accessibility checks and connected Google traffic data answer different questions.
Otterly AI
- AI crawler tracking reads real site logs through upload or integrations.
- It starts on Standard, with monthly event limits.
Page content and citation patterns
What this means
Page role, format, purpose and buyer stage, compared with observed citations and the proposed content work.
Compare documented content analysis; similarly named recommendations do not establish equivalent scope.
Supasaito
Available
Otterly AI
Not documented in consulted sources
Supasaito
- Classifies page role, format, purpose, buyer stage and target action. Own and competitor page inventories can be filtered by these fields.
- Compares observed citations by page type and format, then uses that evidence to plan new content or an existing-page update. Patterns are not guarantees of future citations.
Otterly AI
- The cited public sources do not establish an equivalent page classification and citation-to-action workflow. Confirm the scope and plan terms with the provider.
Turning findings into work
Recommendations, task assignments and rules for execution and review.
What it tells you to do
What this means
Recommended work and the priorities attached to it.
Otterly refreshes recommendations weekly on a status board; Supasaito adds contextual campaigns, assignments and review rules.
Supasaito
- Versioned recommendations turn measured gaps into actions to create content, update a suitable page or publish externally.
- Each content action records its target, format, evidence and readiness. People or authorised agents can clarify decisions and take the work through tasks and campaigns.
Otterly AI
- Recommendations refresh weekly and move through Suggested, To-Do and Archive.
- They require at least 15 prompts, three competitors and three days of data; Lite has a limited preview.
Campaigns and task coordination
What this means
How work is organised into campaigns, stages and assigned tasks.
Equivalent scope is not established; the cards distinguish documented capabilities from questions to verify.
Supasaito
Available
Otterly AI
Limited or different scope
Supasaito
- Campaigns connect preparation, research, content placements and results through assigned tasks.
- People and authorised connected agents use the same workflow; external work needs their own destination access.
Otterly AI
- Recommendations moves work through Suggested, To-Do and Archive, with internal notes.
- Equivalent multi-placement campaign stages and named executor/reviewer assignments were not established in the reviewed help.
Execution and review rules
What this means
Who may execute, approve or return work for correction.
Equivalent scope is not established; the cards distinguish documented capabilities from questions to verify.
Supasaito
Available
Otterly AI
Not documented in consulted sources
Supasaito
- Set executor eligibility separately from reviewer eligibility, with optional independent review and returns for correction.
- Review policies apply to eligible preparation and content tasks. Publication submission records the URL and completes without a separate review.
Otterly AI
- The reviewed Otterly AI sources do not establish equivalent scope for this criterion.
- This is an evidence gap, not a claim that the capability is absent; confirm the workflow and plan terms.
Content production and distribution
Writing content and placing it on your own or external sites.
Producing content
What this means
Briefs, drafting and publishing workflows; native generation is a separate capability.
Otterly explains recommended work; Supasaito provides drafting instructions and coordinates production through reviewed tasks.
Supasaito
- Briefs are generated for individual content actions, with input versions and an outdated-brief notice when inputs change. External actions can have their own brief.
- People or connected agents write and publish through their destination systems; Supasaito is not a native article generator or CMS publisher.
Otterly AI
- Recommendations explain proposed work.
- The reviewed help describes acting on the suggestions rather than a native CMS drafting and publishing flow.
Getting quoted on other sites
What this means
Work to place content on sites your business does not own.
Both target outside sources; Otterly names channel-specific recommendations and Supasaito includes external placement instructions.
Supasaito
- Content recommendations can name external placement targets already cited for your questions.
- Outreach and publishing require people or agents with access to those destinations.
Otterly AI
- Recommendations include partnerships, Reddit, media, YouTube and social channels, based on sources cited for your prompts.
- The customer still carries out the recommended work.
Observing changes after work
Recording published work and observing subsequent measurement changes.
Changes after publishing
What this means
Recording work and observing later changes; this alone does not establish causation.
Both can observe later movement. Before-and-after data alone does not prove what caused it.
Supasaito
- Record published URLs and compare later mentions, citations and visibility.
- Movement after publication is observational; it does not prove the publication caused it.
Otterly AI
- Recommendation statuses and subsequent reports support following work over time.
- They do not establish causal attribution to an individual publication.
Integrations and tool access
What your tools and agents can read or change, subject to permissions.
Access for your own tools
What this means
What external tools can read or change through supported connections.
Check the actual data and write operations exposed, with plan, permission and usage limits.
Supasaito
- MCP is included on every plan, including Free, for reading and permitted changes within company roles, connection permissions and quotas.
- Company permissions, rate limits and usage quotas apply on every plan.
- There is no public REST API.
Otterly AI
- Offers REST API and MCP with write tools, plus integration workflows.
- Access and monthly request allowances depend on the plan and are not included on Lite.
Adoption and commercial terms
Languages, team access, plans, quotas and contractual requirements.
Japan and other languages
What this means
Interface and support languages, measurement markets and data-residency terms.
Separate Japanese product support, measurement targeting and contractual data residency.
Supasaito
- A Japanese product and support, yen pricing, Tokyo database region and nine interface languages.
- AI model and market coverage remain the four supported surfaces.
Otterly AI
- Supports Japanese prompt research and country-specific monitoring, including Japan.
- Interface, support and residency requirements are separate procurement questions.
Where your data sits
Supasaito names Tokyo. Missing public residency details for a competitor call for verification, not a safety verdict.
Supasaito
Available
Otterly AI
Not documented in consulted sources
Supasaito
- The database region is Tokyo.
- Residency is a deployment fact, not a substitute for a provider security review.
Otterly AI
- Publishes security and compliance information.
- A hosting region was not established in the reviewed pages; request the contractual residency terms.
If you are an agency
What this means
Team permissions and the handling of multiple client accounts.
Otterly supplies multi-brand workspaces and Looker Studio reporting; Supasaito uses company accounts and configured partner co-branding.
Supasaito
- Client work uses company-scoped accounts and access rules.
- Configured signup partners can co-brand reports alongside Supasaito; this is not an arbitrary self-serve logo upload or full white-label console.
Otterly AI
- Supports multiple brands and team seats, with workspace availability by tier.
- Its help describes branded reporting through Looker Studio rather than native full white-labeling.
What it costs to start
What this means
Entry terms, subscriptions, quotas, add-ons and separately scoped services.
Otterly starts at $29/month for daily tracking; Supasaito offers a free snapshot and higher-priced paid weekly monitoring.
Supasaito
- Free does not expire and includes the initial audit and visibility snapshot.
- Paid plans start at ¥29,800/month for Starter and ¥148,000 for Business; Enterprise is custom.
- Recurring scans require a paid subscription. MCP is included on every plan within its permissions and quotas; expert services are scoped separately.
Otterly AI
- Lite is $29/month for 15 prompts; Standard is $189 and Premium $489.
- Add-ons cost extra.
- Trial length differs between public pages, so confirm the signup terms.
Which one is right for you
Pick Supasaito if…
- You want business context carried into campaigns and reviewed tasks.
- You want page content and competitor citation evidence connected to decisions about creating, updating and publishing content.
- You want Japanese support and site diagnosis alongside weekly AI scans.
Pick Otterly AI if…
- You want paid daily tracking starting at $29/month.
- You need advertising detection inside supported AI answers.
- You want crawler logs or REST/MCP integrations on the eligible higher tier.
How Supasaito works: the closed loop
For AI visibility, Supasaito connects measurement to contextual campaign work and later observation. GEO, LLMO and AEO are tactics within this part of the broader platform.
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1. Your business, structured
Business and market documents, buyer questions and funnel context. People and agents maintain this context; measurements and recommendations depend on it.
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2. Measure what AI says
Measure brand mentions, position, sentiment, competitors and citations across the AI models included in your plan. Free is an initial snapshot; paid plans measure weekly.
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3. Get a prioritised list
Page content and observed citations inform content actions: create, update or publish externally. Recommendations record their playbook version and use your business context.
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4. Run campaigns and reviewed tasks
People and authorised agents execute assigned tasks under separate execution and review rules. Publishing needs destination access; expert support is scoped separately.
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5. Record what you published
Record the published URL as a tracked source. Public content, site improvements and new business facts can feed the next cycle.
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6. Measure again
Paid weekly scans show later changes, with question-set changes marked. Before-and-after movement alone does not prove that a publication caused it.
Sources
Competitor information reflects the cited sources as of October 1, 2026. Check each provider for current features and pricing.
Supasaito capabilities checked:
- Otterly — which AI searches are supported
- Otterly — Pricing
- Otterly — Features
- Otterly — Search prompt monitoring
- Otterly — Brand report insights
- Otterly — What the GEO audit does
- Otterly — AI recommendations
- Otterly — Optimising for AI search
- Otterly — Agent Analytics
- Otterly — White-label
- Otterly — Managing multiple brands
- Otterly — Countries supported
- Otterly — Languages
- Otterly — Compliance
- Otterly — Free trial terms
- Otterly — API documentation
- Otterly — MCP server
- Otterly — For agencies
- Otterly — About
- Supasaito page content analysis
- Supasaito content actions